FOR ESMÉ Launches Holiday Fundraiser in partnership with Canadian Mental Health Association
“Electronic pop music that’s optimistic and sincere” – Chart Attack
“An electro-pop infused take of moody disco” – Noisey
“Empowering, feminist, and poppy enough to dance to” – Ride The Tempo
The approaching holidays mark festive times ahead for many, though as Toronto-based pop outfit For Esmé notes, it is not a time of comfort and joy for all. According to the Canadian Mental Health Association, Canadian distress centres report an increase in the frequency and severity of calls during the holiday season.
In an effort to reduce stigma towards, and encourage conversation and compassion surrounding mental illness, For Esmé has partnered with CMHA Toronto’s Holiday Gift Program. Throughout the month of December, For Esmé has launched a fundraising effort, with all single and album proceeds going towards personal care items for people who find themselves at risk during the holiday season.
On their critically acclaimed debut Sugar (2016) The band explores the idea of confronting one’s inner darkness, with frontwoman Martha Meredith drawing on her personal experiences with seasonal depression in “Just Yet”, singing it’s not pretty, a damsel in distress, don’t let me romanticize the mess.
The video, shot outside Peterborough, Ontario, captures feelings of isolation and despair while also tapping into an important message – hope. Director D.W Waterson says “For me, the song is about the journey to re-find yourself after experiencing an emotionally devastating moment. When you’re dizzy within your own darkness and you have to relearn who you are. Wandering through new territory you ultimately grow, becoming stronger then you once were before, rising up to a new you.”
Defiantly individual, For Esmé is poised between light and dark, nouveau and nostalgia. The crisp, minimal wave inspired synth pop from Toronto has an artful touch on every maneuver. Named one of 15 ‘Best Female Vocalists of 2015’ by Indie Shuffle, For Esmé have had a pretty exciting run with their LP Sugar. Their music has been featured in Degrassi Next Generation, award winning web series That’s My DJ, feature film Sadie’s Last Days On Earth and more. The band recently played WayHome Music & Arts Festival, SXSW, NXNE, CMJ, Pop Montreal, CMW, Camp Wavelength and Festival Du Voyageur. They are currently working on a new record to be released in 2017.
The Canadian Mental Health Association (CMHA Toronto Branch, provides services to individuals with mental health issues, so that they can live, work, and belong in our community. Over 60 years ago, CMHA Toronto launched the Holiday Gift Program, to provide a helping hand to the homeless, children, women being sheltered from violence, recent immigrants and other at-risk individuals and families. Every $10 buys a gift package (valued at nearly $25) for a client or their child, including necessities like soap and personal care items, and a little something special.