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January 18, 2017

CMHA Toronto congratulates Bell for its continued commitment and efforts to reduce the stigma associated with mental illness and change people’s behaviours and attitudes about mental health in communities across Canada.

Since its launch in 2010, Bell’s Let’s Talk awareness campaign has engaged Canadians in the dialogue around mental health. On Bell Let’s Talk Day, Bell contributes 5 cents for every text message and long distance call sent by its customers to mental health related initiatives. In addition to phone and text, the general public are encouraged to engage in a dialogue about mental health through social media and access information about Bell Let’s Talk.

CMHA has identified the elimination of stigma and the reduction of discrimination experienced by people with mental illness as one of its top priority areas. Bell’s campaign encourages people to “start the conversation” about mental health with friends, family and co-workers. Simply talking makes a significant impact in breaking down the stigma attached to mental illness and helps individuals realize the importance of not only improving but maintaining their mental health.

For more information on Bell Let’s Talk, go to:


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